Free Marketing Tools
Calculators and tools to help you make faster, better decisions. No sign-up. No paywall. New tools added regularly.
Google Ads ROAS Calculator
Enter your ad spend and revenue to instantly calculate ROAS, break-even ROAS, net profit, and ROI. Includes industry benchmarks and tips to improve performance.
Google Ads Budget Estimator
Enter your conversion goal, conversion rate, and average CPC to calculate your required monthly budget, daily spend, estimated CPA, and projected ROAS.
Smart SEO Checker Pro
Chrome extension that audits any page in one click. Get a prioritised SEO score, fix-first recommendations, on-page highlights, and PDF export.
SERP Snippet & Meta Tag Preview
Preview your Google title and meta description in real time. Pixel-accurate desktop and mobile previews, plus Open Graph cards for Facebook and X.
PPC Measurement Stack Template
Free Google Sheet with the four-layer measurement framework: blended CAC, geo-holdout, contribution-margin ROAS, and a board-report view. Swap in your numbers.
Schema Markup (JSON-LD) Generator
Generate clean, Google-aligned JSON-LD for Article, FAQ, Organization, and Breadcrumb schema. Fill the form, copy the script, paste it into your page.
Above-the-Fold Conversion Checklist
Audit your hero section against the LIFT model — value proposition, relevance, clarity, urgency, anxiety, distraction. Get a weighted score and ranked fixes.
A/B Test Sample Size Calculator
Calculate the sample size and test duration your split test needs to reach statistical significance. Inputs: baseline conversion rate, MDE, alpha, power, and daily traffic.
New calculators and tools added regularly. Got a request?
I'll review your Google Ads setup, tracking, and landing pages — and deliver a prioritised action plan to hit your ROAS and CPA targets.