Free Marketing Tools
Calculators and tools to help you make faster, better decisions. No sign-up. No paywall. New tools added regularly.
Google Ads ROAS Calculator
Enter your ad spend and revenue to instantly calculate ROAS, break-even ROAS, net profit, and ROI. Includes industry benchmarks and tips to improve performance.
Google Ads Budget Estimator
Enter your conversion goal, conversion rate, and average CPC to calculate your required monthly budget, daily spend, estimated CPA, and projected ROAS.
Smart SEO Checker Pro
Chrome extension that audits any page in one click. Get a prioritised SEO score, fix-first recommendations, on-page highlights, and PDF export.
SERP Snippet & Meta Tag Preview
Preview your Google title and meta description in real time. Pixel-accurate desktop and mobile previews, plus Open Graph cards for Facebook and X.
PPC Measurement Stack Template
Free Google Sheet with the four-layer measurement framework: blended CAC, geo-holdout, contribution-margin ROAS, and a board-report view. Swap in your numbers.
New calculators and tools added regularly. Got a request?
I'll review your Google Ads setup, tracking, and landing pages — and deliver a prioritised action plan to hit your ROAS and CPA targets.