Overview
Bad analytics data is worse than no data — it creates false confidence and misdirects budget. Most GA4 setups we audit are tracking the wrong events, missing key conversions, or producing reports that don't reflect reality.
We start with a full tracking audit and rebuild your event taxonomy from scratch. Every conversion event is verified, deduplicated, and mapped to a business outcome. Consent mode is configured correctly. Then we build the reporting layer — dashboards that show the metrics that matter to your business, connected to the data sources that are actually accurate.
What you'll get
Complete reconfiguration of your GA4 property — data retention, internal filters, cross-domain tracking, Google Signals, and conversion marking.
A documented event naming convention with every custom event, trigger condition, and parameter defined — consistent across your site and GTM.
Funnel analysis, heatmaps, session recordings, and A/B tests run on a prioritised hypothesis backlog. One test at a time, done properly.
A single source of truth for channel performance, conversion rates, and revenue attribution — connected to GA4, ad platforms, and your CRM.
How it works
- 01Audit
Review existing GA4, GTM, and conversion tracking. Identify broken events, missing conversions, and data quality issues.
- 02Rebuild
Correct event taxonomy, conversion marking, consent mode, and cross-domain configuration. Verify everything matches reality.
- 03Report
Build Looker Studio dashboards connected to verified data. Set up BigQuery export for unsampled analysis.
- 04Experiment
Funnel analysis → hypothesis → A/B test → result. Repeat monthly on the highest-impact pages.
Proof
- ↗3.2x ROAS in 60 days (e-commerce)
- ↗+54% trial → paid (SaaS)
- ↗CAC −41% with SKAN tuning (fintech)
- ↗SEO traffic +120% QoQ