Wameq Hussain | Digital Marketing & Performance Growth Consultant for fintech, crypto, and SaaS
Wameq Hussain | Digital Marketing & Performance Growth Consultant based in Dubai with 7+ years running paid acquisition, SEO, and analytics for growth-stage companies. My focus is on the channels that move the needle: Google Ads, Apple Search Ads, Meta, and organic search, built on tracking that actually reflects reality.
Most of my work sits at the intersection of mobile app growth and regulated verticals. I've helped 50+ clients in fintech, crypto exchanges, SaaS, and e-commerce cut CAC, improve user quality, and build reporting that leadership can trust. I work without agencies, without subcontractors, and without marking up media spend.
Who I work best with
Not every engagement is a good fit. Here's where I add the most value.
Fintech and crypto apps scaling paid installs on Google App Campaigns, Apple Search Ads, and Meta. Particularly where SKAN configuration and quality-over-volume acquisition are the challenge.
B2B and B2C SaaS teams where trial-to-paid conversion is the bottleneck. I rebuild the funnel tracking, paid structure, and onboarding sequence in parallel.
Brands with existing Google and Meta Ads spend that's returning inconsistent ROAS. I audit, restructure, and build a content hub that compounds organic alongside paid.
The 90-day engagement structure
Every engagement follows the same four phases, in order.
Full account review: tracking, structure, spend allocation. Fix what's broken, identify quick wins, set the measurement baseline.
Define KPI targets, budget allocation, campaign structure, and testing roadmap. Everything documented before a pound of spend moves.
Clean events and conversions go live. New campaign structure, landing pages, and bidding strategy deployed with confidence.
Weekly experiments, fortnightly reporting, and compounding optimisation. Budget scales when the data supports it.
How I work
- →KPIs before tactics. Every channel and test is evaluated against CPA, ROAS, or LTV. Not vanity metrics.
- →Simple structures scale. Fewer campaigns with better data outperform complex accounts. Always.
- →Tracking first. Nothing gets optimised until the measurement is clean and verified against real business data.
- →Weekly cadence. Experiments ship, results get reviewed, and decisions get made on a defined weekly cycle.
- →No subcontracting. You work directly with me. No account managers, no juniors, no outsourced execution.
Tooling
Tools I use regularly across client engagements.
Background
- → 7+ years in paid media, SEO, and analytics across e-commerce, SaaS, fintech, and crypto
- → Built and managed Apple Search Ads for regulated fintech and crypto exchange apps
- → Restructured 50+ Google and Meta Ads accounts with measurable CAC improvement
- → Led GA4 migrations with clean event taxonomy, SKAN configuration, and BigQuery pipelines
- → Scaled app install campaigns while improving D7 retention and downstream conversion quality
- → Performance marketing and analytics programmes
- → Ongoing study in CRO methodology, attribution modelling, and experimentation design
- → Privacy and consent compliance: GDPR, iOS attribution, consent mode v2
- → Mobile measurement: SKAN, MMP configuration, and app event architecture
Certifications
Common questions
Who is Wameq Hussain?
Wameq Hussain is a Digital Marketing and Performance Growth Consultant specializing in paid acquisition, SEO strategy, and analytics-driven growth. He works with growth-stage companies in fintech, crypto, SaaS, and e-commerce to bring down CAC and improve LTV through structured campaigns, clean tracking, and conversion-focused execution.
What industries do you work with?
Fintech, crypto/Web3, SaaS, e-commerce, and education. Across markets including EU, LATAM, and SEA.
How do engagements typically start?
With a 90-day structured plan: Audit, Strategy, Launch, and Scale. After that, it's month-to-month with a defined cadence and measurable deliverables. No long-term lock-ins.
Do you guarantee results?
No one credibly can. What I guarantee is clean tracking, fast iteration cycles, and every decision tied to KPIs. Most clients see measurable CAC improvement within the first 60 days.
What tools do you use?
GA4, Google Tag Manager, Looker Studio, Google Ads, Apple Search Ads, Meta Ads, AppsFlyer, Firebase, BigQuery, and Hotjar. The tool is always secondary to the measurement framework.
How soon can we start?
Discovery call this week, audit delivered within 3 days, and go-live in 7 to 10 days depending on access and scope.
How is pricing structured?
Flat monthly fee by engagement tier. Media spend is paid directly into your ad accounts with no markup. Simple invoices, no hidden fees.
Where are you based?
Dubai (UTC+4), working async-first with weekly calls. I adapt working hours for EU, LATAM, and SEA time zones as needed.
I'll audit your tracking, channel structure, and funnel, then come back with a clear prioritised roadmap. No fluff, no retainer commitment required to start.