Digital Marketing Consultant
in Melbourne for B2B, SaaS & fintech
Senior, remote-first consulting for Melbourne founders and marketing leads. SEO and Google Ads run as one system on google.com.au, with reporting tied to qualified pipeline — not page views. No account managers, no lock-in.
Pipeline that compounds, not a traffic spike
SEO and paid search run as one system on google.com.au. Paid buys down the funnel from day one while organic authority builds underneath it — so month six is worth more than month one, at a lower cost per qualified lead.
- Every rank measured against qualified pipeline, not impressions
- Paid conversion data feeds the SEO target list, and vice versa
- Monthly reporting a founder or board can actually read
Digital marketing built around Melbourne’s growth companies
The playbook for a Melbourne B2B SaaS company is not the playbook for a local retailer. This is consulting built specifically for considered-purchase, longer-cycle businesses where a lead is worth chasing properly.
B2B & Professional Services
Long sales cycles, buying committees, and considered purchases. Intent-mapped content, account-aware landing pages, and SEO tied to qualified pipeline — not vanity traffic.
SaaS & Tech
Category creation, product-led SEO loops, and comparison/alternative pages that capture bottom-funnel demand from Australian and global buyers alike.
Fintech & Regulated
Compliance-aware SEO for lending, payments, wealth, and insurtech. Disclosure-safe pages, entity authority, and content that satisfies ASIC-conscious legal review.
Performance Marketing
SEO and Google Ads run as one system — shared keyword and conversion data, so paid buys down the funnel while organic compounds the cost per lead over time.
Scale-ups Going Global
Melbourne-headquartered companies expanding into the US, UK, and APAC. International SEO, hreflang, and market-specific content models designed in from day one.
Analytics & Attribution
GA4, server-side tagging, Consent Mode, and CRM-connected reporting so every channel is measured against revenue — the foundation for any real growth decision.
Marketing built for how Melbourne actually searches
Melbourne quietly runs one of Australia’s densest software and fintech ecosystems — often against a Sydney competitor with a bigger brand budget. Winning here is less about outspending and more about owning the specific commercial queries your buyers actually search.
Most of the demand clusters around Cremorne and Richmond — “Silicon Yarra”, home to SEEK, REA Group, MYOB and Carsales — plus the CBD professional-services core and the Parkville biomedical precinct.
The Melbourne SERP on google.com.au is crowded with national agencies bidding on the same head terms, so the leverage is in intent-mapped, long-tail commercial pages the incumbents ignore.
Fintech & payments
A real challenger scene — Judo Bank, Airwallex and Till Payments — where ASIC-aware content and entity authority decide who gets shortlisted.
Marketplace & SaaS
Melbourne is Australia’s marketplace capital; product-led SEO and comparison pages capture buyers already in-market.
Medtech & healthtech
The Parkville precinct feeds a cluster of regulated health startups that need compliance-safe, evidence-led content.
Professional & B2B services
Long-cycle, considered purchases where a single qualified lead can be worth five figures — so ranking on the right query matters more than traffic volume.
What’s usually broken with Melbourne digital marketing
Most of the Melbourne market runs on recycled agency templates. These four patterns show up in almost every audit I run, and fixing them alone usually moves meaningful performance inside a quarter.
“Digital marketing packages” sold without a strategy
Most Melbourne offers are a fixed number of blogs plus a backlink quota, billed monthly, with no line back to pipeline. You end up paying for traffic that never becomes a qualified lead.
Lock-in contracts that outlast the results
Twelve-month agreements are common because they protect the agency, not you. Good work earns its renewal every month. If it needs a contract to keep you, that tells you something.
An account manager between you and the work
You brief a strategist, then a junior executes, and status updates get relayed by someone who does neither. Direction gets lost in the handoffs. You end up managing the agency instead of the outcome.
Reporting on rankings nobody buys from
Dashboards full of impressions and position changes on queries with no commercial intent. The metric that matters — qualified leads and revenue influenced — is conveniently absent.
The full growth stack, run by one senior operator
Technical, content, paid, authority, and measurement — one integrated programme, not separately priced modules you have to stitch together.
Technical SEO & Core Web Vitals
Full crawl, indexation, canonical chains, redirect loops, Core Web Vitals on real mobile, and schema for Organization, Product, FAQ, and Article. The foundation everything else compounds on.
Keyword & intent strategy
Keyword research targeting google.com.au specifically. Intent mapping, SERP-feature analysis, and a prioritised target list matched to your ICP, deal size, and sales cycle.
Content engine
Cornerstone guides, comparison and alternative pages, and FAQ hubs built for AI Overviews and generative answer engines. Written to rank, and written to convert a B2B buyer.
Google Ads & paid search
Search, Performance Max, and remarketing run alongside SEO so the two channels share conversion data. Fast lead flow now while organic authority compounds underneath it.
Digital PR & link acquisition
Links from relevant Australian and industry publications through original data and commentary. No link farms, no PBNs, nothing that becomes a liability in an audit.
Measurement wired to revenue
GA4 with server-side tagging, Consent Mode, offline conversion imports from your CRM, and blended CAC reporting. Marketing tracked against pipeline, not page views.
Audit → Foundations → Build → Compound
- 01Wk 1–2Audit
Technical audit, google.com.au competitor gap, intent-mapped keyword plan.
- 02Wk 2–4Foundations
Fix what leaks equity — canonicals, schema, Core Web Vitals, tracking.
- 03Month 2+Build
Publish cornerstone + cluster content. Launch paid search in parallel.
- 04OngoingCompound
Monthly rank + pipeline reporting. Quarterly experiments.
Remote-first, senior-led, built for google.com.au
No Melbourne office, no overhead baked into the invoice — just the person doing the work, on your timezone, measuring rankings inside the Australian market.
Remote-first, senior-led
You work directly with the operator running your account — not a rotating pod of juniors. Remote keeps overhead out of the invoice and puts it into the work instead.
Built for google.com.au
Australian intent, competitor set, and SERP features — measured inside the google.com.au market, not inferred from a US dashboard. Rankings that reflect what Melbourne buyers actually see.
Timezone that actually overlaps
Working hours structured around AEST/AEDT, with a 24-hour response commitment. Async by default, on a call when a decision genuinely needs one — not a standing weekly status meeting.
Global-ready architecture
Most Melbourne scale-ups expand into the US, UK, and APAC. Programmes are built so that expansion is a scale move — correct hreflang and content models — not a rebuild.
Priced in AUD, with scope on the page
Starting-from rates, published publicly, so you can decide whether the conversation is worth having before you schedule it.
Full audit + 90-day opportunity map. Ideal before committing to any retainer, mine or an agency’s.
- Technical SEO audit (Australian-specific)
- Keyword & intent opportunity map
- Competitor gap analysis on google.com.au
- Prioritised 90-day action plan
Hands-on consulting for founders and marketing leads who want an operator in the room, not a slide deck.
- Everything in the audit
- Monthly content & SEO roadmap
- Technical SEO + Core Web Vitals work
- Google Ads management (optional)
- Monthly pipeline-tied reporting
I run your growth function end-to-end, lead your team and agencies, and report to founders or the CMO.
- Everything in the retainer
- Fractional leadership of in-house + agency
- Board-level growth + pipeline reporting
- Digital PR and link strategy
- International expansion planning
Senior operators, not account managers
“Wameq rebuilt our SEO strategy around actual buying intent. Within a quarter we were ranking on the commercial queries our sales team cared about, and pipeline followed. The difference was strategy, not volume.”
“The audit alone was worth the engagement. He found indexation and tracking issues our previous agency had missed for over a year, and the opportunity map became our full-year plan.”
Why Melbourne founders pick this over an agency
Pipeline-first
Every decision measured against qualified leads or revenue. Traffic that does not convert a B2B buyer is not a win.
No lock-in
Month-to-month after the first engagement. The work earns its renewal — there is no contract holding you in.
Built for Australian + global
google.com.au done properly, and architecture that scales cleanly into the US, UK, and APAC when you expand.
Operator, not vendor
A consultant who has run paid, SEO, analytics, and CRO in-house. Decisions made with the full funnel in view.
Questions Melbourne founders actually ask
Your next rank on google.com.au starts with a real audit
Send the URL, tell me what you’re trying to grow, and I’ll reply within 24 hours with a first read on your google.com.au visibility and the three biggest opportunities I see. No sales call unless you ask.
Remote-first · No lock-in contracts · Working with B2B, SaaS & fintech companies across Melbourne, Victoria, and Australia