Digital Marketing Consultant
in London for B2B, SaaS & fintech
Senior, remote-first consulting for London founders and marketing leads. SEO and Google Ads run as one system on google.co.uk, with reporting tied to qualified pipeline — not page views. No account managers, no lock-in.
Pipeline that compounds, not a traffic spike
SEO and paid search run as one system on google.co.uk. Paid buys down the funnel from day one while organic authority builds underneath it — so month six is worth more than month one, at a lower cost per qualified lead.
- Every rank measured against qualified pipeline, not impressions
- Paid conversion data feeds the SEO target list, and vice versa
- Monthly reporting a founder or board can actually read
Digital marketing built around London’s growth companies
The playbook for a London B2B SaaS company is not the playbook for a local retailer. This is consulting built specifically for considered-purchase, longer-cycle businesses where a lead is worth chasing properly.
B2B & Professional Services
Long sales cycles, buying committees, and considered purchases. Intent-mapped content, account-aware landing pages, and SEO tied to qualified pipeline — not vanity traffic.
SaaS & Tech
Category creation, product-led SEO loops, and comparison/alternative pages that capture bottom-funnel demand from British and global buyers alike.
Fintech & Regulated
Compliance-aware SEO for lending, payments, wealth, and insurtech. Disclosure-safe pages, entity authority, and content that satisfies the FCA-conscious legal review.
Performance Marketing
SEO and Google Ads run as one system — shared keyword and conversion data, so paid buys down the funnel while organic compounds the cost per lead over time.
Scale-ups Going Global
London-headquartered companies expanding into the US, EU, and Middle East. International SEO, hreflang, and market-specific content models designed in from day one.
Analytics & Attribution
GA4, server-side tagging, Consent Mode, and CRM-connected reporting so every channel is measured against revenue — the foundation for any real growth decision.
Marketing built for how London actually searches
London is one of the most competitive search markets on earth — the highest B2B and fintech CPCs in Europe, and agencies bidding on every commercial term. That makes wasted spend expensive and precise, intent-led SEO the highest-leverage channel you have.
Demand concentrates around the “Silicon Roundabout” at Old Street and Shoreditch, the financial cluster in the City and Canary Wharf, and the King’s Cross knowledge quarter that anchors Google and Meta’s UK teams.
On google.co.uk the head terms are effectively pay-to-play, so the organic upside is in bottom-funnel comparison, alternative, and use-case pages that convert buyers the paid auction is overcharging for.
Fintech & payments
The global capital of fintech — Revolut, Monzo, Wise, Starling — where FCA-conscious content and E-E-A-T signals gate the shortlist.
Financial & professional services
The City and Canary Wharf run on considered, high-value B2B purchases where entity authority beats ad spend.
B2B SaaS
A deep enterprise-SaaS market; product-led SEO and category pages capture international buyers searching from the UK and EU.
Insurtech & proptech
Regulated, trust-sensitive verticals that reward disclosure-safe content and genuine topical depth.
What’s usually broken with London digital marketing
Most of the London market runs on recycled agency templates. These four patterns show up in almost every audit I run, and fixing them alone usually moves meaningful performance inside a quarter.
“Digital marketing packages” sold without a strategy
Most London offers are a fixed number of blogs plus a backlink quota, billed monthly, with no line back to pipeline. You end up paying for traffic that never becomes a qualified lead.
Lock-in contracts that outlast the results
Twelve-month agreements are common because they protect the agency, not you. Good work earns its renewal every month. If it needs a contract to keep you, that tells you something.
An account manager between you and the work
You brief a strategist, then a junior executes, and status updates get relayed by someone who does neither. Direction gets lost in the handoffs. You end up managing the agency instead of the outcome.
Reporting on rankings nobody buys from
Dashboards full of impressions and position changes on queries with no commercial intent. The metric that matters — qualified leads and revenue influenced — is conveniently absent.
The full growth stack, run by one senior operator
Technical, content, paid, authority, and measurement — one integrated programme, not separately priced modules you have to stitch together.
Technical SEO & Core Web Vitals
Full crawl, indexation, canonical chains, redirect loops, Core Web Vitals on real mobile, and schema for Organization, Product, FAQ, and Article. The foundation everything else compounds on.
Keyword & intent strategy
Keyword research targeting google.co.uk specifically. Intent mapping, SERP-feature analysis, and a prioritised target list matched to your ICP, deal size, and sales cycle.
Content engine
Cornerstone guides, comparison and alternative pages, and FAQ hubs built for AI Overviews and generative answer engines. Written to rank, and written to convert a B2B buyer.
Google Ads & paid search
Search, Performance Max, and remarketing run alongside SEO so the two channels share conversion data. Fast lead flow now while organic authority compounds underneath it.
Digital PR & link acquisition
Links from relevant British and industry publications through original data and commentary. No link farms, no PBNs, nothing that becomes a liability in an audit.
Measurement wired to revenue
GA4 with server-side tagging, Consent Mode, offline conversion imports from your CRM, and blended CAC reporting. Marketing tracked against pipeline, not page views.
Audit → Foundations → Build → Compound
- 01Wk 1–2Audit
Technical audit, google.co.uk competitor gap, intent-mapped keyword plan.
- 02Wk 2–4Foundations
Fix what leaks equity — canonicals, schema, Core Web Vitals, tracking.
- 03Month 2+Build
Publish cornerstone + cluster content. Launch paid search in parallel.
- 04OngoingCompound
Monthly rank + pipeline reporting. Quarterly experiments.
Remote-first, senior-led, built for google.co.uk
No London office, no overhead baked into the invoice — just the person doing the work, on your timezone, measuring rankings inside the British market.
Remote-first, senior-led
You work directly with the operator running your account — not a rotating pod of juniors. Remote keeps overhead out of the invoice and puts it into the work instead.
Built for google.co.uk
British intent, competitor set, and SERP features — measured inside the google.co.uk market, not inferred from a US dashboard. Rankings that reflect what London buyers actually see.
Timezone that actually overlaps
Working hours structured around GMT/BST, with a 24-hour response commitment. Async by default, on a call when a decision genuinely needs one — not a standing weekly status meeting.
Global-ready architecture
Most London scale-ups expand into the US, EU, and Middle East. Programmes are built so that expansion is a scale move — correct hreflang and content models — not a rebuild.
Priced in GBP, with scope on the page
Starting-from rates, published publicly, so you can decide whether the conversation is worth having before you schedule it.
Full audit + 90-day opportunity map. Ideal before committing to any retainer, mine or an agency’s.
- Technical SEO audit (British-specific)
- Keyword & intent opportunity map
- Competitor gap analysis on google.co.uk
- Prioritised 90-day action plan
Hands-on consulting for founders and marketing leads who want an operator in the room, not a slide deck.
- Everything in the audit
- Monthly content & SEO roadmap
- Technical SEO + Core Web Vitals work
- Google Ads management (optional)
- Monthly pipeline-tied reporting
I run your growth function end-to-end, lead your team and agencies, and report to founders or the CMO.
- Everything in the retainer
- Fractional leadership of in-house + agency
- Board-level growth + pipeline reporting
- Digital PR and link strategy
- International expansion planning
Senior operators, not account managers
“Wameq rebuilt our SEO strategy around actual buying intent. Within a quarter we were ranking on the commercial queries our sales team cared about, and pipeline followed. The difference was strategy, not volume.”
“The audit alone was worth the engagement. He found indexation and tracking issues our previous agency had missed for over a year, and the opportunity map became our full-year plan.”
Why London founders pick this over an agency
Pipeline-first
Every decision measured against qualified leads or revenue. Traffic that does not convert a B2B buyer is not a win.
No lock-in
Month-to-month after the first engagement. The work earns its renewal — there is no contract holding you in.
Built for British + global
google.co.uk done properly, and architecture that scales cleanly into the US, EU, and Middle East when you expand.
Operator, not vendor
A consultant who has run paid, SEO, analytics, and CRO in-house. Decisions made with the full funnel in view.
Questions London founders actually ask
Your next rank on google.co.uk starts with a real audit
Send the URL, tell me what you’re trying to grow, and I’ll reply within 24 hours with a first read on your google.co.uk visibility and the three biggest opportunities I see. No sales call unless you ask.
Remote-first · No lock-in contracts · Working with B2B, SaaS & fintech companies across London, Greater London, and United Kingdom