Overview
Email is consistently the highest-ROI channel for retention — but most businesses underinvest in it because the results are slower and less visible than paid ads. The brands that treat email as a system rather than a broadcast channel retain more customers, reduce CAC through referrals, and generate predictable revenue from their existing list.
We build lifecycle automations that engage the right person at the right moment — welcome sequences that activate new subscribers, nurture flows that move leads toward purchase, and retention campaigns that keep buyers coming back. Every flow is connected to your analytics so you can see exactly what revenue it's generating.
What you'll get
A full map of your customer lifecycle with the right automation at each stage — from first subscribe through purchase, onboarding, and retention.
Welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and lead nurture — built, tested, and live in your platform.
Audience segmentation based on behaviour, purchase history, and engagement level — so every email is relevant to the person receiving it.
Email-attributed revenue tracked in GA4 and your email platform — with open rates, click rates, and conversion rates by flow and segment.
How it works
- 01Audit
Review existing flows, list health, deliverability, and attribution setup. Identify gaps and quick wins.
- 02Architecture
Map the full customer lifecycle and define the automation flows, triggers, and segments needed for each stage.
- 03Build
Write, design, and build each flow in your platform with UTM tracking and conversion event instrumentation.
- 04Optimise
Subject line tests, send time experiments, and segment refinement — monthly optimisation based on performance data.
Proof
- ↗3.2x ROAS in 60 days (e-commerce)
- ↗+54% trial → paid (SaaS)
- ↗CAC −41% with SKAN tuning (fintech)
- ↗SEO traffic +120% QoQ